Studio kit

The logos

Logo	File	Use it for
Lockup	lockup.svg	The default. Headers, press, store pages, trailers.
Mark	mark.svg	Where the name is already nearby, or space is tall and narrow. The mascot.
Badge	badge.svg	Round and playful spaces: stickers, merch, end cards. Its letters are plain ink, so on dark grounds use badge-paper.svg.
Icon	icon.svg	Square spaces: favicon, app icons, social avatars. icon-16.svg is its 16 px version.

The lockup, the mark and the badge also come in one color: -ink for light backgrounds and single-color print, -paper for dark backgrounds. Use full color whenever you can. The full-color lockup works on paper, on ink and on photos, because its letters carry their own white sticker.

All files are generated from the designer’s master into brand/dist/logos/. Never redraw or re-export a logo by hand.

Clear space

Keep empty space around the logo at least as wide as the T of TEAM is tall. Nothing else (text, edges, other logos) goes inside it. The white sticker edge counts as part of the logo, not as clear space.

Minimum size

Logo	Screen	Print
Lockup	120 px wide	30 mm wide
Mark	24 px tall	8 mm tall
Badge	64 px wide	20 mm wide
Icon	32 px	8 mm

Below 32 px, use icon-16.svg: the same face redrawn on a 16 px grid, so it stays sharp in browser tabs.

Don’t

• Don’t recolor the logo, or put the full-color version on banana yellow (the banana disappears).
• Don’t stretch, squash, rotate or tilt the lockup. The badge is the round version.
• Don’t remove the sticker outline, the ink ring, or the sunglasses.
• Don’t add shadows, glows or outlines of your own.
• Don’t use the -ink version on dark backgrounds or the -paper version on light ones.
• Don’t place the logo on a busy image without a calm area behind it.
• Don’t rebuild the letters in a font. TEAM SERMATH is hand-drawn and only exists in the logo files.

Who we sound like

A small team of friends who make games and are a bit too excited about them. Warm, playful and direct, like the banana in sunglasses: confident, never smug.

Principles

• Plain first, fun second. Say the thing clearly, then add the wink. A joke never replaces the information.
• Short sentences. One idea each. Players skim.
• We, not the company. “We fixed the lobby bug”, not “Team Sermath has resolved an issue”.
• Talk to the player. “You” and “your friends”, not “users”.
• Excited, not loud. One exclamation mark per post at most. No ALL CAPS, except in the logo.
• Honest. No invented quotes, fake scarcity or promises we can’t keep. Say “soon” only when it is soon.

Tone by place

Place	Tone
Store pages, trailers	Energetic and concrete: what you do in the game, with whom, and why it’s fun.
News and devlogs	Friendly and behind-the-scenes. Show the work, admit the bugs.
Social posts	The most playful. Short, visual, one idea.
Privacy, EULA, support	Calm and plain. No jokes. Clear steps and dates.
Errors and empty states	Light, then helpful: a small smile, then what to do next.

Words

Use	Avoid
game, play, friends, co-op	content, experience, users
we fixed, we added	has been resolved, was implemented
wishlist on Steam	don’t miss out, act now

The studio name is always Team Sermath: two words, capital T and S. Never TS, Sermath alone, or TeamSermath in running text.